“Why You Should Establish Yourself As An Expert”

“Nine Reasons Why it Is Important to Establish Yourself As An Expert.”

People all over the world search the internet regularly for information and will look to you, as an expert, to provide it to them weekly, monthly or whatever schedule works when you Establish Yourself As an Expert.  You should provide an opportunity to build on this, while reinforcing your brand as an expert.

2.   Build A Relationship With The People On Your List. It’s common knowledge that people like to buy from people they feel comfortable with and like.  You can develop a relationship of trust and familiarity by using ezines to connect with readers in their homes, and offices.  Make sure you share information about yourself or your company in every issue, whether it is an employee spotlight or an event.

3.   It Is Good to Keep In Touch With Prospects And Clients. Developing two ezines is good to consider:  One for clients and one for prospects, as each requires different information.  This is a good  way to notify your readers of weekly specials or upcoming launches for your products, offer new articles or customer stories, and provide links (or URL’s) to updated FAQs, splash pages and Blogs.

4.   Ways to Drive Traffic to Your Website Or Blog. Remember to call attention to new blog posts or other changes to your website with links directly to those pages.  Remind readers of your online newsletter archives.  Promote your special sales with discount coupon codes only for subscribers with a link to the sales page.  Use links to turn your ezines and newsletters into “silent salespersons”– driving traffic to your website and building your lists around the clock.

5.  Build Lots Of Content On Your Website. Make a habit to adding your ezines and newsletters to your website in an archive area.   This would be very important:

  • This could help to increase sign-ups and potential sales where visitors can read to determine if your ezine will be of interest to them.  This is how you can Establish Yourself As An Expert.
  • Optimize your article placements and  you will make your website “very interesting,” you’ll also bring more traffic from the search engines and establish yourself as an expert.

6.  Make It Easy For You to Stay In Touch With Prospects And Customers. Ask them to take action and comment on your articles and offers.  Add polls and surveys.  Start a”Letters to the Editor” column in your ezine.  Get feedback which will allows you to fine tune your messages, target your marketing, and expand your product line.  It’s also great for relationship building and to establish yourself as an expert.

7.     Ways to Grow Your Mailing List. Let your ezine subscribers work for you.  Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like.  In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing  methods.  A simple line titled, “Get Your Own Copy of XXXXXX,” with a link to your squeeze or opt-in page is all it takes to establish yourself as an expert.

8.    Offer Surveys,  Feedback Forms, And Niche Reports.  You’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!

9.     Save Your Money! All Of The Above Benefits Of Publishing An Ezine Are Free Or Almost Free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of advertising, direct mail, pay-per-click brochures, business cards, flyers or other means of promotion. Not only that, but someone has to manage that production!  You can grow your list to be as large as you want without worrying about the expense because your newsletter is delivered online.  Bottom line – it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!

Don’t forget it’s important to Establish Yourself As An Expert!

To Your Success,

Internet Marketer.


GetResponse Multi Media Studio

 “Why Get GetResponse Multimedia Is Good For Your Online Business”

Video Email Marketing Give a face and a voice to your messages and triple your click-through rates!  GetResponse Multimedia Studio lets you record and store up to 100MB of video email marketing files, right from your account. Deliver high-impact customer testimonials, product demos, and event videos – no added software or expense required!

Twitter Integration Millions of potential customers are getting their product “Buzz” from social networks – and you need to be there! GetResponse puts you in the middle of this non-stop conversation with point-and-click integration. Let Twitter deliver instant links to your latest campaigns, coupons and blogs today!

Online Surveys With GetResponse Surveys, research won’t cost you a dime extra! Ask as many questions as often as you want and get the data you need to improve products, target campaigns and stay ahead of the competition! It’s a snap to use – just point and click to design, then publish and watch the results roll in. 300+ Industry Templates Looks matter! Choose from over 300 Industry HTML Templates to create eye-popping campaigns for every audience and industry.

Use our intuitive editor to customize your email communications with cool graphics, fonts and formatting, then brand with your company logo and colors to sign your masterpiece! Split Testing to ensure you get the best results from your email campaign, test it first! Create up to 5 messages, with different personalization techniques, subjects, and styles. GetResponse will test each version for you, then automatically select and send the best! It takes only minutes and can save you cash – and lost customers!

GetResponse for iPhone Keep your finger on the pulse of your campaigns! GetResponse for iPhone gives you instant access to your dashboard and key stats, so you can react, anywhere, anytime. Add subscribers manually or import from your Address Book and you’ll never miss an opportunity to grow your list and your business!

Email Analytics Make sure every campaign is better than the last! Let GetResponse track every open, click, unsubscribe, and purchase. Review your stats by product, date, domain, and more! See the Big Picture with visual graphs, and get customized reports in your inbox daily.

With GetResponse, smart decisions are a snap! Guaranteed Deliverability GetResponse applies over 10 years of expert human and state-of-the–art system monitoring so your email marketing messages end up in prospect in-boxes, not their junk folders! From our automated list hygiene, to our established ISP relationships and feedback loops. GetResponse ensures that your campaigns – and your brand – are always protected and compliant.

Coaching and Support GetResponse expert staff is on hand 6 days a week to help you maximize your email marketing – and your profits! Whether you’re a team of one or 20, we’ll work with you every step of the way so you market smarter and faster – without adding staff. Get in touch via phone, email, or live chat. It’s friendly and it’s free!

GetResponse Enterprise is a fully stand-alone system, engineered to provide high-volume sending, superb reliability, and expert support at an affordable price. Your enterprise-level service is hosted on a separate, high-end machine with two dedicated IPs and is capable of sending up to 1,000,000 messages in a 24-hour period.

This state-of-the-art system is managed automatically based on our advanced “send-and-delivery” GetResponse  analytics, and monitored by a team of enterprise delivery experts.

To Your Success,

Internet Marketer
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